| The main types of people are: |
| 1. | Frugal Families - Lower-income families living in the suburbs.
Middle-income married couples with children, ranging in age from upper 30s to upper 50s. Some are high school graduates, while others have completed college. Occupations vary. |
| 2. | Striving Immigrant Families - Lower-income suburban immigrant families.
Struggling families that are on a tight budget and work in service or skill-based jobs. Most have a high school education or lower and some own their homes. |
| 3. | Multi-lingual Suburbanites - Middle-class, suburban individuals who speak a foreign language.
Age ranges from 30s to 60s. Some own their homes. Education varies from high school to college, with some earning graduate school degrees. |
| 4. | Suburban Retirees - Seniors over 65 who live in the suburbs.
These seniors are living out their retirement years in suburbia. Most own their homes, and some have college degrees. |
| 5. | Suburban Trailblazers - Younger suburban immigrants.
Foreign-language-speaking individuals earning lower to middle incomes. Education level varies from high school to college. Some own their homes, while others rent. |
